Magic Demo

An AI-powered demo system that presents a prospect with what feels like a fully custom ROI calculator build, while delaying the expensive calculator generation until the prospect actually clicks.

ROI demo generation Personalized sales pages Brand QA Cost-efficient GTM

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Summary

Magic Demo presents the ROI Calculator as a fully built custom build for each prospect, but the calculator is not actually created until the customer clicks the link. This keeps costs low while still delivering a stunning, highly customized experience.

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The iframe shows a working Magic Demo sales pitch page that personalizes the experience before revealing the interactive ROI calculator.

Highlights

Designed an end-to-end AI generation pipeline from website URL to live calculator.
Combined website research, brand extraction, formula generation, QA scoring, and publishing into one workflow.
Built Magic Demo sales pages that personalize the pitch before revealing the interactive ROI calculator.
Added automated brand QA to compare generated calculators against source websites for color, typography, layout, and visual fidelity.
Implemented deployment, smoke testing, and revision verification workflows on Google Cloud Run.
Preloads slow, inexpensive, serialized steps at link creation, then saves faster, more expensive, parallelized steps for click time — keeping CAC costs low while delivering extraordinarily customized experiences.

Cost architectureLink creation: 1/10th of a penny · Click-time generation: 1 penny