Form Cannon

A GTM automation console that sources, qualifies, scores, and engages website prospects with personalized demo-site outreach.

Lead sourcingICP filteringDemo generationAutomated outreach

Summary

Form Cannon is a GTM engine for finding service businesses with weak websites, building a better demo site, and attempting to submit a personalized message through their web form. It combines lead sourcing, qualification, website scoring, automated demo generation, form submission, fallback email, and reporting into one operator console.

Highlights

Sources leads from Outscraper and dedupes incoming batches.
Removes companies that do not match the ICP target audience.
Assesses whether a web form can be submitted automatically.
Scores website quality to prioritize poor-fit / high-opportunity targets.
Builds a demo site before outreach so the message has a concrete proof point.
Submits personalized webform messages, with email fallback when forms fail.
Includes reporting to manage cost, throughput, queue health, and submission speed.